Times Square Attractions

From Local Businesses to Broadway

Since its beginnings as "The Great White Way," Times Square has become one of the most instantly recognizable and magnetic tourist destinations in the world. It also serves as the home of some of the world's most influential businesses and brands, making it a destination for millions each year. With the dazzling lights as a guide, experience a revelry of colors and characters as you make your way through the plazas. In addition to the famous Times Square attractions like the New Year's Eve Ball Drop, Hard Rock Cafe and Madame Tussaud's, a massive array of music, theatre, dining, and shopping opportunities abound. Explore the area while staying at our Midtown boutique hotel, and see what makes Times Square NYC a place unlike any other.

Things to Do in Times Square

  • Hard Rock Cafe - The star-studded experience of dining here is enhanced by priceless music memorabilia, including acquisitions from Elvis Presley, The Beatles, Madonna, Black Sabbath, and Led Zeppelin.
  • Madame Tussaud's - Continuing to wow visitors with doppelgangers of celebrities, royals and other famous folk, this wax museum includes a rotating roster of exhibitions, including 4D shows, interactive displays and more.
  • Broadway Theatre - A stage for some of the world's great masterpieces, the Broadway Theatre has seen premieres, closing tours, and everything in between under the direction of the Shubert Organization, America's oldest theatre company.
  • Skagen Times Square - Home of elegant Scandinavian watches, jewelry, bags and accessories, this should be high on the list of anyone who loves finely-crafted goods.